Customer relationships are no longer restricted by geography. New markets, technologies and channels enable organisations to deal with customers around the world, customers who in turn have come to expect an increasingly personal service.
Ensuring that consumer address information is both accurate and up to date not only helps create a good impression for your organisation, but can also improve direct mail response rates and reduce costs by not mailing undeliverable items.
However, with thousands of different languages used around the world, 130 different types of address format and availability of postal reference files varying from territory to territory, maintaining accurate customer address information is an ongoing challenge for global organisations.
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